Rising number of individuals across the globe are getting concerned about their health, and getting curious about what they are consuming is healthy or not. The trend of consuming healthy food is expected to continue across the globe. Owing to busy schedules, individuals often sacrifice their diets. To balance their diets, people have started to include dietary supplements and functional foods in their diets. Goji berry is a fruit native to Asia specifically China and Tibet, having multiple health benefits. It is been used from ancient times as medicine for various diseases and disorders such as diabetes, high blood pressure, age related eye diseases etc. Goji berries are consumed raw, cooked or dried and are exclusively used in herbal teas, wines, juices and others. Goji berry contains anti-oxidants especially zeaxanthin. Owing to increasing health concern, individuals have started to shift towards consuming organic food products, as organic food products are considered to be healthier. This factor is expected to boost the sales of organic goji berry market over the forecast period.
On the basis of region, organic goji berry market is holding the highest share of consumption in Asia Pacific. China holds relatively high value share across the globe, owing to traditional use of goji berries. Europe seems to be the most lucrative market due to which organic goji berry market is expected to grow during the forecast period at a significant rate.
Organic Goji Berry Market: Segmentation
Organic goji berry market can be segmented on the basis of product type, end-use, sales channel and region.
On the basis of product type, organic goji berry market can be segmented into powder, juice, dried organic goji berry, frozen organic goji berry. Powder segment is expected to expand at relatively high CAGR over the forecast period
Organic goji berry market can be further segmented on the basis of end-use into household, pharmaceuticals, food and beverages industry, cosmetics & personal care, dietary supplements, and others. Food & beverages industry segment is expected to witness substantial growth over the forecast period.
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On the basis of sales channel, organic goji berry market can be segmented into direct and retail sales. Direct sales refers to direct selling of product to other industries as an ingredient. Retail sales is further segmented into modern trade, convenience stores, drug stores, online retail, and other retailing formats. Modern trade sub-segment is expected to exhibit relatively high CAGR over the forecast period.
Organic Goji Berry market: Drivers, Restraints, and Trends
Increasing number of consumers are attracted towards consuming organic food products as they are proven to be healthier. This factor coupled with other health benefits associated with organic goji berries, the organic goji berry market is expected to witness substantial growth over the forecast period. Increasing awareness of functional foods and dietary supplements is expected to enhance the sales of organic goji berry market over the forecast period. Awareness about associated health benefits of organic goji berry as a dietary supplement, food ingredient etc. is also expected to drive the sales. Widely known benefits of organic goji berry in regulating blood pressure is also expected to be a driving force for organic goji berry market over the forecast period.
Usage of organic goji berry along with other medications could be harmful, which could be considered as a restraint. Consumption of healthy food products and dietary supplement is trending across the globe.
Organic Goji Berry Market: Regional Outlook
Depending on the geographic regions, global Organic Goji Berry market is segmented into five key regions: North America, Latin America, Europe, APAC, and MEA.
In terms of consumption, APAC holds the largest share of organic goji berry market followed by Europe which also possess relatively high value share of organic goji berry market. North America and Latin America are expected to exhibit significant CAGR over the forecast period.
Asia Pacific Organic Goji Berry market is expected to grow at significant rate in terms of consumption during the forecast period because people have started to opt for healthy products and dietary supplements. China holds relatively high value share of organic goji berry market across the globe and is expected to continue the same over the forecast period.
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Population around the globe is getting aware slowly about the health benefits of organic goji berry and dietary supplements.
Organic Goji Berry Market: Key Players
Some of the prominent manufacturers of organic goji berry are Shaanxi Zhengsheng Kangyuan Bio-Medical Co., Ltd, Gojix LTD., Pure Healing Foods, The Tibetan Goji Berry Company, Indigo Herbs, Gojoy Berries Inc, Navitas Organics and others.
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